Generation Z and millennials in the U.S. were most likely to watch the ad-free option of Paramount+ on a daily basis, according to a survey conducted in November 2022, with 13 percent and 12 percent of respondents of these generations stating to do so. By contrast, baby boomers, born between 1946 and 1964, were least likely to use this streaming option on a daily basis. Baby boomers were also the generation with the largest share of respondents stating to not have used Paramount+ without ads at all in the month prior to the survey.
Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Paramount Plus without Ads in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/ (last visited January 09, 2025)
Frequency of watching Paramount Plus without ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364593/use-paramount-plus-without-ads-frequency-united-states-generation/
