According to a survey conducted in November 2022, 11 percent of U.S. millennials and GenZers watched ad-supported content on Paramount+ on a daily basis. By contrast, baby boomers, born between 1946 and 1964, rarely used this streaming option on a daily basis. This generation was also the one with the largest share of respondents stating to not have used Paramount+ with ads at all in the month prior to the survey.
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Morning Consult. (November 8, 2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Paramount Plus with Ads in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/ (last visited May 07, 2025)
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
