According to a survey conducted in November 2022, 11 percent of U.S. millennials and GenZers watched ad-supported content on Paramount+ on a daily basis. By contrast, baby boomers, born between 1946 and 1964, rarely used this streaming option on a daily basis. This generation was also the one with the largest share of respondents stating to not have used Paramount+ with ads at all in the month prior to the survey.
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Paramount Plus with Ads in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/ (last visited January 09, 2025)
Frequency of watching Paramount Plus with ads in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364570/use-paramount-plus-with-ads-frequency-united-states-generation/
