A survey in October 2022 in the United States found out that 57 percent of B2B marketers used chatbots in their demand generation programs to understand their audience better. Another 55 percent said that they did so in order to generate new leads. An additional 43 percent of American marketers stated that chatbots helped them educate prospects.
Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Spiceworks. (December 15, 2022). Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. "Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022." Chart. December 15, 2022. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. (2022). Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. "Leading Reasons Why B2b Marketers Use Chatbots in Their Demand Generation Programs in The United States as of October 2022." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks, Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 Statista, https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/ (last visited November 15, 2024)
Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 [Graph], Spiceworks, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
