A survey in October 2022 in the United States found out that 57 percent of B2B marketers used chatbots in their demand generation programs to understand their audience better. Another 55 percent said that they did so in order to generate new leads. An additional 43 percent of American marketers stated that chatbots helped them educate prospects.
Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022
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Spiceworks. (December 15, 2022). Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. "Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022." Chart. December 15, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. (2022). Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks. "Leading Reasons Why B2b Marketers Use Chatbots in Their Demand Generation Programs in The United States as of October 2022." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
Spiceworks, Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 Statista, https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/ (last visited December 18, 2024)
Leading reasons why B2B marketers use chatbots in their demand generation programs in the United States as of October 2022 [Graph], Spiceworks, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1364557/marketers-use-chatbots-demand-generation-programs-us/
