Across all industries surveyed in February 2022, more flexibility (the ability to customize digital experiences) was the number one perceived benefit of headless commerce, where front- and back-end of e-commerce applications are kept separated. Increased ability to make changes faster followed in the ranking. That being said, the industry with the greatest share of respondents who listed more flexibility as a benefit of headless commerce was the pharmaceutical industry, at 100 percent.
Reported benefits of headless commerce in 2022, by industry
Characteristic
More Flexibility (able to customize digital experiences)
Increased agility (making changes faster)
Ability to add new sales channels (social, voice, AR/VR)
*Respondents included professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe. All respondents were third-party panelists (and were not limited to Salesforce customers).
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Salesforce Research. (February 6, 2023). Reported benefits of headless commerce in 2022, by industry [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/
Salesforce Research. "Reported benefits of headless commerce in 2022, by industry." Chart. February 6, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/
Salesforce Research. (2023). Reported benefits of headless commerce in 2022, by industry. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/
Salesforce Research. "Reported Benefits of Headless Commerce in 2022, by Industry." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/
Salesforce Research, Reported benefits of headless commerce in 2022, by industry Statista, https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/ (last visited December 20, 2024)
Reported benefits of headless commerce in 2022, by industry [Graph], Salesforce Research, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1364506/headless-commerce-benefits-industry/
