According to a survey conducted in the United States in November 2022, younger age groups were more likely to use Discovery+ without ads than their older counterparts. Eight percent of surveyed Americans between 18 and 34 years stated to have watched this video streaming option on a daily basis during the month prior to the survey. Among respondents aged 65 years or older, this share stood just at one percent. Also, this age group was by far the most likely to not have used the SVOD service at all, according to 94 percent of respondents.
Frequency of watching Discovery Plus without ads in the United States in 2022, by age
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by age [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/
Morning Consult. "Frequency of watching Discovery Plus without ads in the United States in 2022, by age." Chart. November 8, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/
Morning Consult. (2022). Frequency of watching Discovery Plus without ads in the United States in 2022, by age. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/
Morning Consult. "Frequency of Watching Discovery Plus without Ads in The United States in 2022, by Age." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/
Morning Consult, Frequency of watching Discovery Plus without ads in the United States in 2022, by age Statista, https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/ (last visited January 09, 2025)
Frequency of watching Discovery Plus without ads in the United States in 2022, by age [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364418/use-discovery-plus-without-ads-frequency-united-states-age/
