According to a survey conducted in the United States in November 2022, younger age groups were more likely to use the ad-supported plan of Discovery Plus than their older counterparts. For example, nine percent of surveyed Americans between 18 and 34 years stated to have watched this video streaming option on a daily basis during the month prior to the survey. By contrast, people aged 65 years and above were by far the most likely to not have used Discovery+ with ads at all, according to 93 percent of respondents.
Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age
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Morning Consult. (November 8, 2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/
Morning Consult. "Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age." Chart. November 8, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/
Morning Consult. (2022). Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/
Morning Consult. "Frequency of Watching Discovery Plus with Ads in The United States as of November 2022, by Age." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/
Morning Consult, Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age Statista, https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/ (last visited January 09, 2025)
Frequency of watching Discovery Plus with ads in the United States as of November 2022, by age [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1364340/use-discovery-plus-with-ads-frequency-united-states-age/
