In the Nordic countries, consumers from Finland and Sweden are most likely to start their shopping journey on search engines. As of the second quarter of 2023, almost three in five Finnish shoppers used search engines to find product information, compared to 47 percent of Swedes. In Norway, consumers preferred product discovery through online stores, at 45 percent.
Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023
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Klarna. (August 23, 2023). Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. "Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023." Chart. August 23, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. (2023). Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna. "Online Channels Where Consumers Start Their Shopping Journey in The Nordic Countries in 2nd Quarter 2023." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
Klarna, Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 Statista, https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/ (last visited December 30, 2024)
Online channels where consumers start their shopping journey in the Nordic countries in 2nd quarter 2023 [Graph], Klarna, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1364179/onlines-channels-source-product-search-nordics/
