Dry groceries accounted for the largest share of private label sales at supermarkets in Japan in 2023. While foods that do not need refrigeration were estimated to account for 44 percent of private brand product sales, the share declined steadily in recent years.
Sales distribution of private label products in Japan from 2020 to 2023, by category
Characteristic
Food (dry groceries)
Fresh and daily delivered foods
Daily necessities
Others
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Figures are industry estimates based on annual surveys.
Original question in the survey: "Please provide the percentage of PB (private brand) product sales to total sales and the breakdown of PB product sales by category."
Figures may not add up to 100 percent due to rounding by the source.
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NSAJ. (January 5, 2024). Sales distribution of private label products in Japan from 2020 to 2023, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/
NSAJ. "Sales distribution of private label products in Japan from 2020 to 2023, by category." Chart. January 5, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/
NSAJ. (2024). Sales distribution of private label products in Japan from 2020 to 2023, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/
NSAJ. "Sales Distribution of Private Label Products in Japan from 2020 to 2023, by Category." Statista, Statista Inc., 5 Jan 2024, https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/
NSAJ, Sales distribution of private label products in Japan from 2020 to 2023, by category Statista, https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/ (last visited August 24, 2024)
Sales distribution of private label products in Japan from 2020 to 2023, by category [Graph], NSAJ, January 5, 2024. [Online]. Available: https://www.statista.com/statistics/1364165/japan-supermarket-private-label-product-sales-by-type/
