First choice of 15-minute entertainment for female consumers aged 35+ U.S. 2022

Published by
A. Guttmann,
Feb 7, 2023
According to the the results of a survey conducted in October 2022 in the United States, close to a third of women aged 35 and over used social media as a source of entertainment when they had about 15 minutes to spare. Reading or listening to audiobooks was the most popular form of entertainment in this situation for nine percent of responding women.

First choice of 15-minute entertainment according to female consumers aged 35+ in the United States as of October 2022

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Release date

November 2022

Region

United States

Survey time period

October 2022

Number of respondents

1,080 respondents

Age group

35-74 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers

Supplementary notes

Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 10-15 minutes available?

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Overview

7

Leading entertainment choices

5

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Audio

5

News

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Gaming

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Advertising

7

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