First choice of 15-minute entertainment for female consumers aged 25-34 U.S. 2022

Published by
A. Guttmann,
Feb 7, 2023
The results of a survey fielded in the United States in October 2022 show that more than half of women aged 18 to 24 were likely to use social media when they had about 15 minutes to spare. Big brand SVODs (streaming video on demand subscriptions) were mentioned by 11 percent of this group.

First choice of 15-minute entertainment according to female consumers aged 25-34 in the United States as of October 2022

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Release date

November 2022

Region

United States

Survey time period

October 2022

Number of respondents

308 respondents

Age group

25-34 years

Special properties

Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers

Supplementary notes

Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 10-15 minutes available?

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Leading entertainment choices

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Audio

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News

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Advertising

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