During a 2023 survey, 46 percent of responding marketers from the United States stated that Sales, order volume, or revenue were a key performance indicator (KPI) used in their organizations to measure their retail media network efforts. Advertising cost of sales (ACoS) and return on advertising spending (ROAS) were named the top KPI used for that purpose, both mentioned by 84 percent of respondents.
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023
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Skai. (May 17, 2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023." Chart. May 17, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. (2023). Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai. "Key Performance Indicators (Kpis) Used to Measure The Performance of Retail Media Network (Rmn) Advertising According to Marketers in North America as of April 2023." Statista, Statista Inc., 17 May 2023, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
Skai, Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 Statista, https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/ (last visited October 31, 2024)
Key performance indicators (KPIs) used to measure the performance of retail media network (RMN) advertising according to marketers in North America as of April 2023 [Graph], Skai, May 17, 2023. [Online]. Available: https://www.statista.com/statistics/1364144/kpis-retail-media-advertising-usa/
