During a 2022 survey, 67 percent of responding marketers from the United States stated that driving conversions was one of the most important objectives behind their decision to invest in retail media networks. Driving brand sales or share ranked second, cited by 49 percent of respondents.
Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022
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Share of respondents
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ANA. (January 31, 2023). Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. "Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022." Chart. January 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. (2023). Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA. "Leading Objectives Retail Media Network (Rmn) Advertising According to Marketers in The United States as of Summer 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364140/retail-media-formats-usa/
ANA, Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1364140/retail-media-formats-usa/ (last visited July 22, 2024)
Leading objectives retail media network (RMN) advertising according to marketers in the United States as of summer 2022 [Graph], ANA, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364140/retail-media-formats-usa/