During a 2023 survey, 61 percent of responding retail media marketers stated that retail media networks were only effective for lower-funnel marketing. Lack of campaign performance visibility/transparency was deemed to be a challenge by 26 percent of respondents.
Challenges of using retail media networks according to marketers in the United States as of May 2023
among teams responsible for media planning, strategy, and buying; national/brand marketing; ecommerce marketing; SEO; and/or shopper marketing; manager or above; played either a significant or sole rule in deciding where advertising dollars were spent
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MarketingCharts. (October 30, 2023). Challenges of using retail media networks according to marketers in the United States as of May 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. "Challenges of using retail media networks according to marketers in the United States as of May 2023." Chart. October 30, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. (2023). Challenges of using retail media networks according to marketers in the United States as of May 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. "Challenges of Using Retail Media Networks According to Marketers in The United States as of May 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts, Challenges of using retail media networks according to marketers in the United States as of May 2023 Statista, https://www.statista.com/statistics/1364098/challenges-retail-media-usa/ (last visited November 12, 2024)
Challenges of using retail media networks according to marketers in the United States as of May 2023 [Graph], MarketingCharts, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
