During a 2023 survey, 61 percent of responding retail media marketers stated that retail media networks were only effective for lower-funnel marketing. Lack of campaign performance visibility/transparency was deemed to be a challenge by 26 percent of respondents.
Challenges of using retail media networks according to marketers in the United States as of May 2023
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among teams responsible for media planning, strategy, and buying; national/brand marketing; ecommerce marketing; SEO; and/or shopper marketing; manager or above; played either a significant or sole rule in deciding where advertising dollars were spent
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MarketingCharts. (October 30, 2023). Challenges of using retail media networks according to marketers in the United States as of May 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. "Challenges of using retail media networks according to marketers in the United States as of May 2023." Chart. October 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. (2023). Challenges of using retail media networks according to marketers in the United States as of May 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts. "Challenges of Using Retail Media Networks According to Marketers in The United States as of May 2023." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1364098/challenges-retail-media-usa/
MarketingCharts, Challenges of using retail media networks according to marketers in the United States as of May 2023 Statista, https://www.statista.com/statistics/1364098/challenges-retail-media-usa/ (last visited August 25, 2024)
Challenges of using retail media networks according to marketers in the United States as of May 2023 [Graph], MarketingCharts, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1364098/challenges-retail-media-usa/