During a 2022 survey, 75 percent of responding advertisers stated that conversions were the most important goal of their retail media network (RMN) campaigns. On the other hand, 18 percent said that awareness was the top goal of their RMN campaigns.
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022
Characteristic
Most important
Moderately important
Least important
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ANA. (January 31, 2023). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022." Chart. January 31, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. (2023). Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA. "Level of Importance of Retail Media Network (Rmn) Campaign Goals According to Marketers in The United States as of Summer 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1364089/retail-media-networks-usa/
ANA, Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 Statista, https://www.statista.com/statistics/1364089/retail-media-networks-usa/ (last visited July 03, 2024)
Level of importance of retail media network (RMN) campaign goals according to marketers in the United States as of summer 2022 [Graph], ANA, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1364089/retail-media-networks-usa/