A minority of Nordic consumers use online marketplaces to search for product information, a 2023 study revealed. Around 11 percent of Norwegians between 59 and 77 years old used online marketplaces for these purposes in the second quarter of 2023. In the same way, 15 percent of Swedish millennials start their digital shopping journey on these platforms.
Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation
In total 19,293 consumers participated in the survey in the following countries: the US, UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 respondents participated from each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
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Klarna. (March 18, 2024). Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/
Klarna. "Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation." Chart. March 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/
Klarna. (2024). Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/
Klarna. "Share of Shoppers Using Online Marketplaces to Search for Product Information in The Nordic Countries in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 18 Mar 2024, https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/
Klarna, Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/ (last visited December 21, 2024)
Share of shoppers using online marketplaces to search for product information in the Nordic countries in 2nd quarter 2023, by generation [Graph], Klarna, March 18, 2024. [Online]. Available: https://www.statista.com/statistics/1364059/online-marketplaces-source-product-search-by-age-nordics/
