During the sales promotion festival 618, the consumer electronics brand Xiaomi accounted for over 26 percent of air purifier sales in China. Other popular brands include Philips, Evovacs Robotics, and Blueair. The promotional day takes place on the 18th of June every year and was initiated by the online retailer JD.com as a counterpart to Alibaba's single's day. However, now, both shopping festivals have been adopted by most retailers independently of the brand affiliation.
Sales share of leading air purifier brands on 618 shopping festival in China in 2021
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Forward Intelligence (Qianzhan). (May 6, 2022). Sales share of leading air purifier brands on 618 shopping festival in China in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/
Forward Intelligence (Qianzhan). "Sales share of leading air purifier brands on 618 shopping festival in China in 2021." Chart. May 6, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/
Forward Intelligence (Qianzhan). (2022). Sales share of leading air purifier brands on 618 shopping festival in China in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/
Forward Intelligence (Qianzhan). "Sales Share of Leading Air Purifier Brands on 618 Shopping Festival in China in 2021." Statista, Statista Inc., 6 May 2022, https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/
Forward Intelligence (Qianzhan), Sales share of leading air purifier brands on 618 shopping festival in China in 2021 Statista, https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/ (last visited December 22, 2024)
Sales share of leading air purifier brands on 618 shopping festival in China in 2021 [Graph], Forward Intelligence (Qianzhan), May 6, 2022. [Online]. Available: https://www.statista.com/statistics/1364025/china-share-of-air-purifier-sales-on-618-shopping-day-by-brand/
