According to a survey conducted in 2022 among adults in the United States, four in 10 women followed an influencer or a content creator on social media. In comparison, 36 percent of male social media users in the U.S. reported following content creators or influencers online.
Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender
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Pew Research Center. (November 18, 2022). Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. "Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender." Chart. November 18, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. (2022). Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center. "Share of Adults in The United States Who Follow Influencers or Content Creators on Social Media as of July 2022, by Gender." Statista, Statista Inc., 18 Nov 2022, https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/
Pew Research Center, Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender Statista, https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/ (last visited December 21, 2024)
Share of adults in the United States who follow influencers or content creators on social media as of July 2022, by gender [Graph], Pew Research Center, November 18, 2022. [Online]. Available: https://www.statista.com/statistics/1363454/us-adults-following-influencers-social-media-by-gender/
