According to a survey carried out in September and October 2022 in Europe, half of all respondents stated that they have tried a private-label brand of groceries or other essentials in the past three months. Another 15 percent stated that they planned to do so in the coming three months.
Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022
Original survey questions: "In the past three months, which of the following have you done when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
"How likely are you to change your shopping behavior in the next three months when purchasing groceries and other essentials (e.g. toiletries, cleaning products)?"
The source adds the following information: "Extremely likely and likely answers are shown in an aggregated view".
*The source adds the following information: "Respondents from France, Germany, Italy, Spain, and UK have been sampled to match European general population."
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McKinsey & Company. (December 7, 2022). Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. "Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022." Chart. December 7, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. (2022). Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company. "Changes in Shopping Behavior for Groceries and Other Essentials Due to Inflation in Europe in 2022." Statista, Statista Inc., 7 Dec 2022, https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/
McKinsey & Company, Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 Statista, https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/ (last visited December 03, 2024)
Changes in shopping behavior for groceries and other essentials due to inflation in Europe in 2022 [Graph], McKinsey & Company, December 7, 2022. [Online]. Available: https://www.statista.com/statistics/1363418/inflation-change-in-shopping-behaviors-europe/
