Audience spending in entertainment Italy 1936-2021

Between 1936 and 1981, cinema accounted for the highest audience expenditure in the entertainment industry in Italy, reaching a peak of nearly 2.1 billion euros in 1974 (based on 2021 constant values). From 1982 onwards, audience spending associated with entertainment events surpassed cinema, experiencing a relatively increasing trend until 2020, when - due to the impact of the coronavirus (COVID-19) pandemic - audience expenditure across all segments dropped sharply. Due to the health crisis, the total audience expenditure in the Italian entertainment industry totaled roughly 1.1 billion euros in 2021, the lowest figure recorded since 1948.

Audience expenditure in the entertainment industry in Italy from 1936 to 2021, by type (in million euros)

Characteristic	Cinema	Theater and music	Entertainment events	Sport	Total audience expenditure
1936	490.7	102.2	77.7	29	699.7
1937	535.5	99.9	95.9	31.5	762.9
1938	549.6	96	98.2	34.3	778.1
1939	535.5	107.7	87.5	36.8	767.6
1940	521.1	88.5	49.4	32.1	691.1
1941	600.4	80.5	18.3	24.5	723.7
1942	727.3	99.3	24.2	30.8	881.6
1943	424.6	54.5	13.3	16	508.4
1944	142.6	30.5	16.4	5.3	194.8
1945	257.3	45.5	25.7	15.8	344.4
1946	467.2	65.6	47.6	43.9	624.3
1947	601.9	73.8	83.4	64.9	824
1948	834.9	96.7	112.4	92.1	1,136.1
1949	1,045.2	109.6	128.8	105.3	1,388.9
1950	1,238.3	141.6	160.4	117.4	1,657.7
1951	1,303.1	135	155.1	117.3	1,710.6
1952	1,428.8	146.1	166.6	114.3	1,855.7
1953	1,582.9	154.4	178.1	125	2,040.5
1954	1,715.5	152.9	190.8	129	2,188.3
1955	1,851.4	144.8	203.3	142.7	2,342.3
1956	1,753.5	133.2	207	137.5	2,231.2
1957	1,672.2	125.6	226.8	150.2	2,174.9
1958	1,567.4	118.7	261.3	142	2,089.4
1959	1,657.3	106.9	281.3	160.9	2,206.4
1960	1,674.6	113.4	286.5	197.9	2,272.4
1961	1,689.8	113.6	348.6	205.8	2,357.7
1962	1,695.1	107.2	357.8	198.6	2,358.7
1963	1,672.3	117.9	430.3	203	2,423.6
1964	1,697.6	127.9	437.9	218.2	2,481.6
1965	1,712.9	137.4	442	243.1	2,535.4
1966	1,745	143.1	490	251.8	2,629.9
1967	1,700	141.4	627.4	269.9	2,738.7
1968	1,743.5	144.5	665.6	297.7	2,851.3
1969	1,781.3	146.8	758.3	327	3,013.4
1970	1,720.5	156.4	754.2	320.9	2,952
1971	1,863.1	175.5	767.4	371.2	3,177.2
1972	2,025.2	179.8	733.9	394.8	3,333.8
1973	2,055.1	199.7	833.6	412.5	3,500.9
1974	2,082.5	199.9	780.7	433.5	3,496.6
1975	2,001.9	206.7	770.8	426.6	3,406
1976	1,778.2	208.8	770.3	409	3,166.4
1977	1,375.9	205.1	806.6	425.7	2,813.3
1978	1,238.3	217.8	855.2	400.2	2,711.6
1979	1,121	228.5	866.5	425.3	2,641.3
1980	1,021.9	246.3	872.8	393.8	2,534.8
1981	962.7	253.1	891	411.5	2,518.3
1982	930.5	276.8	987.2	422.8	2,617.3
1983	809.6	245.6	1,114	466.4	2,635.7
1984	682.1	276.8	1,207.6	479.8	2,646.3
1985	667.8	309.4	1,243	515.7	2,735.8
1986	735.8	334.3	1,337.7	469.5	2,877.2
1987	657.4	396.4	1,440.8	545.3	3,039.9
1988	591.5	437.1	1,560.2	606	3,194.8
1989	614.4	427.5	1,784	670	3,495.9
1990	615.3	429.5	1,851.8	791.3	3,688
1991	626.2	490	1,860.4	696.3	3,672.8
1992	598.7	513.8	1,900.4	650.8	3,663.8
1993	657.5	517	2,004	633.8	3,812.4
1994	686.8	479.4	1,998.1	567.4	3,731.7
1995	631	519.2	1,919.7	551.6	3,621.5
1996	666.5	542.8	1,877.4	527	3,613.8
1997	719.8	522.5	1,789.8	547.5	3,579.6
1998	839.2	529.7	1,918.6	563.8	3,851.3
1999	747.1	563.9	2,101.2	556.3	3,968.5
2000	723.7	547.4	-	449.7	2,581.5
2001	784.7	545.3	-	440.7	2,574.8
2002	817.9	595.6	-	421.2	-
2003	771.9	586.6	-	383	-
2004	816.4	647.6	-	412.2	2,463.7
2005	733.1	632.7	-	380.7	2,269.9
2006	813.8	853.2	2,005.8	797.7	4,470.6
2007	876.1	910	2,204.6	702	4,692.7
2008	797.7	837	1,870.4	571.5	4,076.6
2009	842.4	866.3	1,890.1	722	4,320.9
2010	948.4	842.3	2,001.2	642.3	4,434.3
2011	816.5	802.2	1,986.6	630.2	4,235.5
2012	756.1	730.1	2,193.3	660	4,339.5
2013	763.8	777.3	2,069.8	671.1	4,281.9
2014	719	769.9	2,134.5	766.1	4,389.5
2015	802.6	862.3	2,253	950.4	4,868.3
2016	845.1	911.8	2,232.7	951.7	4,941.3
2017	756.1	902.5	2,232.4	933.6	4,824.6
2018	696.5	974.7	2,213.3	1,066.3	4,950.8
2019	804.3	1,017.2	2,024.6	1,223.8	5,070
2020	216.1	171.9	540.4	274.1	1,202.6
2021	185.9	245.8	472.7	184	1,088.4

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Release date

November 2022

More information

Region

Italy

Survey time period

1936 to 2021

Special properties

figures are in constant 2021 million euros

Supplementary notes

Audience expenditure includes the expenditure at the box office and other types of spending. All original data in Italian lire (up to the year 1999) and euros (since the year 2000) have been deflated and recalculated in constant 2021 euros.

The source advises caution when looking at these figures because of the variations that occurred in the definitions, classifications, and survey methodologies adopted during the period considered. In this respect, figures related to entertainment events for the years 2000, 2001, 2004, and 2005 have not been included in the statistic as they could not be compared with other years. Furthermore, 2002 and 2003 data for entertainment events and the total audience expenditure were not available.

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