In 2023, TV advertising revenue in Germany was estimated at 4.3 billion euros. Linear TV accounted for four billion out of the total and online TV for 275 million. TV is the strongest ad medium in Germany, with a 40 percent market share.
TV advertising revenue in Germany in 2023, by platform
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PwC. (September 12, 2023). TV advertising revenue in Germany in 2023, by platform (in million euros) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. "TV advertising revenue in Germany in 2023, by platform (in million euros)." Chart. September 12, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. (2023). TV advertising revenue in Germany in 2023, by platform (in million euros). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC. "Tv Advertising Revenue in Germany in 2023, by Platform (in Million Euros)." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/
PwC, TV advertising revenue in Germany in 2023, by platform (in million euros) Statista, https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/ (last visited December 19, 2024)
TV advertising revenue in Germany in 2023, by platform (in million euros) [Graph], PwC, September 12, 2023. [Online]. Available: https://www.statista.com/statistics/1363220/tv-ad-revenue-platform-germany/