During a December 2022 survey carried out among marketers and advertisers in the United States, 32 percent of respondents stated there were too many ads on social media, whereas 28 percent said that they could have more ads. On the other hand, 16 percent said podcasts had too many ads and 29 percent that they could have more.
Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022
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Acast. (January 31, 2023). Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/
Acast. "Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022." Chart. January 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/
Acast. (2023). Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/
Acast. "Saturation of Selected Media with Advertising as Perceived by Marketers in The United States as of December 2022." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/
Acast, Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022 Statista, https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/ (last visited December 21, 2024)
Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022 [Graph], Acast, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1363147/advertising-saturation-medium-usa/
