According to the results of a survey conducted among consumers in the United States in October 2022, MVPDs (multichannel video programming distributors) or other known as live TV bundles are the most common source of entertainment that would be kept by consumers in the United States if they could only keep one, at 36 percent. This was followed by virtual MVPDs at 31 percent. Reading and Netflix tied at third place with 19 percent of respondents each.
Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Among sources used in households that are "Must haves" – MVPD SUBSCRIPTION (n=1,752), VMVPD SUBSCRIPTION (n=472), READING (n=1,364), NETFLIX (n=2,033), YOUTUBE PREMIUM (n=227),
YOUTUBE FREE (n=1,788), SPOTIFY PAID (n=438), XBOX LIVE (n=342), HULU (n=921), APPLE MUSIC (n=527)
**Represents Xbox Live or Game Pass.
Question: Now that we’ve determined the sources of entertainment that are most important to your household, we’d like to understand how your “Must Haves” compare against each other. Below are the sources
that you rated as “Must Have” for your household. Taking them all into account, if your household had to stop using all but one of these sources, which would you keep access to?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (November 17, 2022). Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/
Hub Entertainment Research. "Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/
Hub Entertainment Research. (2022). Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/
Hub Entertainment Research. "Must Have Sources of Entertainment That Consumers Would Choose to Keep as Single Services in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/
Hub Entertainment Research, Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/ (last visited January 09, 2025)
Must have sources of entertainment that consumers would choose to keep as single services in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363112/must-keep-entertainment-sources-consumers-us/
