During a survey of U.S. consumers conducted in October 2022, it was found that Spotify's paid subscription service was considered to be a must-have source of entertainment by 76 percent of responding men and 74 percent of women. YouTube's free service was mentioned as essential entertainment sources by 70 percent of male respondents and 64 percent of female survey participants.
Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Household uses category, base size varies by gender: SPOTIFY PAID (M n=207|F n=231), YOUTUBE FREE (M n=864|F n=924), APPLE MUSIC (M n=244|F n=283), YOUTUBE PREMIUM (M n=135|F n=92), AMAZON MUSIC (M n=40|F n=70), XBOX LIVE (M n=200|F n=142), READING (M n=592|F n=772), NETFLIX (M n=939|F n=1094).
**Represents free or paid version.
***Represents Xbox live or Game Pass.
Question.1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
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Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender." Chart. November 17, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers in The United States as of October 2022, by Gender." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender Statista, https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/ (last visited January 08, 2025)
Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022, by gender [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363098/essential-brands-entertainment-consumers-gender-us/
