A survey of consumers in the United States fielded in October 2022 discovered that Spotify's paid subscription service tops the list of sources of entertainment rated as must-haves by consumers from households with kids at 74 percent of respondents. It was followed by Netflix and YouTube (free), with 72 percent and 70 percent of respondents indicating these brands as must-haves, respectively.
Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022
Characteristic
Must have (invaluable)
Nice to have (could do without)
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Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced/households with kids
Supplementary notes
*Household uses source among households with kids - SPOTIFY PAID (n=168), NETFLIX (n=794), YOUTUBE FREE (n=648), READING (n=410), APPLE MUSIC (n=251)
Question.1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
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Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers from Households with Kids in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/ (last visited August 25, 2024)
Brands of sources of entertainment rated as must have by consumers from households with kids in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363090/essential-brands-entertainment-consumers-parents-us/
