During a survey of consumers in the United States, conducted in October 2022, the music platforms, Spotify (paid subscriptions), and Amazon Music (free or paid) were indicated as must have entertainment brands by 65 percent of respondents in both cases. Netflix was mentioned as an essential by 64 percent of those subscribed in this age group.
Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Household uses source among ages 35+ - READING (n=996), SPOTIFY PAID (n=186), AMAZON MUSIC (n=79), NETFLIX (n=1,269), YOUTUBE FREE (n=1,180)
**Represents free or paid subscription.
Question:.1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
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Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers Aged 35+ in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/ (last visited January 09, 2025)
Brands of sources of entertainment rated as must have by consumers aged 35+ in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363075/essential-brands-entertainment-consumers-35plus-us/