Low prices were the leading impression consumers in Japan had of private label products, as revealed in a survey conducted in October 2022. Around 83 percent of respondents stated that the most prominent image they had of private brands was that the products were inexpensive. Supporting this image, no respondents considered that the products emitted an air of luxury.
Leading impression of private label products in Japan as of October 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Navit. (November 30, 2022). Leading impression of private label products in Japan as of October 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/
Navit. "Leading impression of private label products in Japan as of October 2022." Chart. November 30, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/
Navit. (2022). Leading impression of private label products in Japan as of October 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/
Navit. "Leading Impression of Private Label Products in Japan as of October 2022." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/
Navit, Leading impression of private label products in Japan as of October 2022 Statista, https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/ (last visited November 21, 2024)
Leading impression of private label products in Japan as of October 2022 [Graph], Navit, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1363067/japan-leading-impression-private-label-product/
