During the Singles' Day sales in China in 2023, approximately 43.2 percent of newly-added Mobile Taobao users were born between 1970 and 1989. Comparatively, users who were born after 2000 only accounted for 11 percent of Taobao's user increase.
Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform
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Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform
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QuestMobile. (November 17, 2023). Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform [Graph]. In Statista. Retrieved April 16, 2025, from https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. "Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform." Chart. November 17, 2023. Statista. Accessed April 16, 2025. https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. (2023). Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform. Statista. Statista Inc.. Accessed: April 16, 2025. https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile. "Age Breakdown of Newly-added Users on Singles' Day in China as of November 2023, by E-commerce Platform." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
QuestMobile, Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform Statista, https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/ (last visited April 16, 2025)
Age breakdown of newly-added users on Singles' Day in China as of November 2023, by e-commerce platform [Graph], QuestMobile, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1363065/china-newly-added-consumers-on-singles-day-sales-by-ecommerce-platform-and-age/
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