The majority of consumers in Japan purchased private label products at least once a month, as revealed in a survey conducted in October 2022. The largest share of respondents, around 21.4 percent, bought private branded products around two to three times per month.
Private label consumer products are commonly distributed by supermarkets and convenience stores under store brands in Japan.
Frequency of buying private label products in Japan as of October 2022
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PR Times. (December 28, 2022). Frequency of buying private label products in Japan as of October 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. "Frequency of buying private label products in Japan as of October 2022." Chart. December 28, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. (2022). Frequency of buying private label products in Japan as of October 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times. "Frequency of Buying Private Label Products in Japan as of October 2022." Statista, Statista Inc., 28 Dec 2022, https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/
PR Times, Frequency of buying private label products in Japan as of October 2022 Statista, https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/ (last visited November 21, 2024)
Frequency of buying private label products in Japan as of October 2022 [Graph], PR Times, December 28, 2022. [Online]. Available: https://www.statista.com/statistics/1363051/japan-frequency-purchase-private-label-product/
