In a survey conducted in the United States in October 2022, it was found that Spotify's paid subscription services were considered to be an essential service by about four-fifths (81 percent) of 18 to 34 year-olds who used the service. YouTube's free service was considered to be essential by about three-quarters of this demographic (76 percent), while Netflix was mentioned as a must-have by 70 percent of those who use it in this demographic.
Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Household uses source among ages 18-34 - SPOTIFY PAID (n=252), YOUTUBE FREE (n=608), NETFLIX (n=764), APPLE MUSIC (n=281), YOUTUBE PREMIUM (n=132).
Question:1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
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Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers Aged 18-34 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/ (last visited November 21, 2024)
Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
