In a survey conducted in the United States in October 2022, it was found that Spotify's paid subscription services were considered to be an essential service by about four-fifths (81 percent) of 18 to 34 year-olds who used the service. YouTube's free service was considered to be essential by about three-quarters of this demographic (76 percent), while Netflix was mentioned as a must-have by 70 percent of those who use it in this demographic.
Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Household uses source among ages 18-34 - SPOTIFY PAID (n=252), YOUTUBE FREE (n=608), NETFLIX (n=764), APPLE MUSIC (n=281), YOUTUBE PREMIUM (n=132).
Question:1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers Aged 18-34 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/ (last visited December 21, 2024)
Brands of sources of entertainment rated as must have by consumers aged 18-34 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363032/essential-brands-entertainment-consumers-18to34-us/
