The results of a consumer survey fielded in the United States in October 2022 show that Spotify's paid subscription service was considered to be a must-have source of entertainment by three-quarters (75 percent) of its customers. At the same time about two-thirds (67 percent) of those who accessed YouTube's free services or subscribed to Netflix considered these services to be essential. Amazon Music was considered it to be a must-have source of entertainment by 64 percent of those who subscribed to the service.
Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Household uses source - SPOTIFY PAID (n=438), READING (n=1,364), YOUTUBE FREE (n=1,788), NETFLIX (n=2,033), AMAZON MUSIC (n=110).
**Represents free or paid subscription.
Question:1 On the next screen(s), you'll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: "A Must Have" - It's a source your household just simply cannot do without OR "A Nice to Have" - It's a source that might be missed if you didn't have it, but the household could make do without it.
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Hub Entertainment Research. (November 17, 2022). Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/
Hub Entertainment Research. "Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/
Hub Entertainment Research. (2022). Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/
Hub Entertainment Research. "Brands of Sources of Entertainment Rated as Must Have by Consumers in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/
Hub Entertainment Research, Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/ (last visited January 05, 2025)
Brands of sources of entertainment rated as must have by consumers in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1363014/essential-brands-entertainment-consumers-us/
