Raid: Shadow Legends - a fantasy-themed mobile role-playing game - had a fluctuating influencer media value (IMV) in the United States and Canada throughout 2022. In the first quarter of 2022, Raid: Shadow Legends' IMV stood at around 900 thousand U.S. dollars only to increase to 1.4 million U.S. dollars in the second quarter of the same year and then drop to 600 thousand in the last quarter of 2022.
Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022
(in million U.S. dollars)
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IMV in million U.S. dollars
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Influencer Media Value (IMV) is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.
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NeoReach. (January 1, 2023). Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/
NeoReach. "Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022 (in million U.S. dollars)." Chart. January 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/
NeoReach. (2023). Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/
NeoReach. "Raid: Shadow Legends' Influencer Media Value on Youtube in The United States and Canada in 1st, 2nd, and 4th Quarter 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 1 Jan 2023, https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/
NeoReach, Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/ (last visited August 24, 2024)
Raid: Shadow Legends' influencer media value on YouTube in the United States and Canada in 1st, 2nd, and 4th quarter 2022 (in million U.S. dollars) [Graph], NeoReach, January 1, 2023. [Online]. Available: https://www.statista.com/statistics/1363012/raid-shadow-legends-influencer-marketing-spenders/