Opera GX - Opera's special gaming browser - had a fluctuating influencer media value (IMV) in the United States and Canada throughout 2022. In the first quarter of 2022, Opera GX's IMV stood at around 1.6 million U.S. dollars only to drop to 1.3 million U.S. dollars in the last quarter of the same year. In the first quarter of 2023, Opera GX's IMV dropped to around 840 thousand US dollars.
Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023
(in million U.S. dollars)
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IMV in million U.S. dollars
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Influencer Media Value (IMV) is a calculated value used to determine the return on investment of influencer marketing campaigns. The NeoReach Social Intelligence API automatically retrieves, evaluates, and scores sponsored posts against standard industry benchmarks. These standard industry benchmarks are created from a culmination of data from all types of marketing channels. The software looks at factors such as past campaign performance, paid channels, industry surveys, reports, and other performance-tracking analytics. IMV compares the reach of sponsored posts, with each post reviewed for quality, to the previously explained industry benchmarks. The result is the specific IMV representing the cost of generating an equivalent engagement level using another form of paid media.
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NeoReach. (May 31, 2023). Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/
NeoReach. "Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars)." Chart. May 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/
NeoReach. (2023). Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/
NeoReach. "Opera Gx's Influencer Media Value on Youtube in The United States and Canada in 1st, 2nd, 4th Quarter 2022 and 1st Quarter 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/
NeoReach, Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/ (last visited August 24, 2024)
Opera GX's influencer media value on YouTube in the United States and Canada in 1st, 2nd, 4th quarter 2022 and 1st quarter 2023 (in million U.S. dollars) [Graph], NeoReach, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1362924/opera-gx-influencer-marketing-spenders/