In the United States, the daily use of the ad-supported plan offered by streaming service HBO Max was most common among millennials as well as users from Generation Z, according to a survey conducted in November 2022. Nine and 12 percent of respondents in these age groups, respectively, watched the streaming service with ads on a daily basis in the month prior to the survey. Baby boomers were least likely to use this streaming option every day, with a share of just one percent.
Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation
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Morning Consult. (November 8, 2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Hbo Max with Ads in The past Month in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
Morning Consult, Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/ (last visited December 21, 2024)
Frequency of watching HBO Max with ads in the past month in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1362790/use-hbo-max-with-ads-frequency-united-states-generation/
