Frequency of using Peacock Premium in the U.S. 2022, by generation

Published by
Julia Stoll,
Dec 1, 2023
In the United States, watching the premium options by streaming service Peacock on a daily basis was most common among millennials as well as Generation Z, according to a survey conducted in November 2022. Respectively, 13 and 11 percent of respondents in these generations did so in the month prior to the survey. Baby boomers, born between 1946 and 1964, were least likely to use these streaming options every day, with a share of three percent.

Frequency of watching Peacock Premium in the United States as of November 2022, by generation

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows:
GenZers: 1997-2012
Millenials: 1981-1996
GenXers: 1965-1980
Baby Boomers: 1946-1964

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