According to the results of a survey conducted among consumers in Brazil in 2023, 39 percent of respondents said they did not subscribe to a video streaming service because they didn't usually watch a lot of TV. Another 26 percent said they already subscribed to pay TV and didn't see the need to have a streaming subscription.
Leading reasons for not subscribing to a video streaming service in Brazil in 2023
Characteristic
Share of respondents
I don't usually watch a lot of TV
39%
I already pay for cable TV and I don't see the need
26%
I think it's too expensive
18%
I'd rather watch YouTube
16%
I already pay for cable TV and I don't feel like it
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Various sources (Exibidor). (April 17, 2023). Leading reasons for not subscribing to a video streaming service in Brazil in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). "Leading reasons for not subscribing to a video streaming service in Brazil in 2023." Chart. April 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). (2023). Leading reasons for not subscribing to a video streaming service in Brazil in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). "Leading Reasons for Not Subscribing to a Video Streaming Service in Brazil in 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor), Leading reasons for not subscribing to a video streaming service in Brazil in 2023 Statista, https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/ (last visited December 22, 2024)
Leading reasons for not subscribing to a video streaming service in Brazil in 2023 [Graph], Various sources (Exibidor), April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
