According to the results of a survey conducted among consumers in Brazil in 2023, 39 percent of respondents said they did not subscribe to a video streaming service because they didn't usually watch a lot of TV. Another 26 percent said they already subscribed to pay TV and didn't see the need to have a streaming subscription.
Leading reasons for not subscribing to a video streaming service in Brazil in 2023
Characteristic
Share of respondents
I don't usually watch a lot of TV
39%
I already pay for cable TV and I don't see the need
26%
I think it's too expensive
18%
I'd rather watch YouTube
16%
I already pay for cable TV and I don't feel like it
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Various sources (Exibidor). (April 17, 2023). Leading reasons for not subscribing to a video streaming service in Brazil in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). "Leading reasons for not subscribing to a video streaming service in Brazil in 2023." Chart. April 17, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). (2023). Leading reasons for not subscribing to a video streaming service in Brazil in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor). "Leading Reasons for Not Subscribing to a Video Streaming Service in Brazil in 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
Various sources (Exibidor), Leading reasons for not subscribing to a video streaming service in Brazil in 2023 Statista, https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/ (last visited November 21, 2024)
Leading reasons for not subscribing to a video streaming service in Brazil in 2023 [Graph], Various sources (Exibidor), April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1362658/reasons-not-subscribing-svod-brazil/
