According to a survey on social media influencers conducted in 2022, cheerfulness was the most commonly perceived characteristic of influencer, as reported by 51 percent of Indonesian respondents. The same survey revealed that every social media user in the country followed one to four influencers.
Most commonly perceived characteristics of influencers in Indonesia as of June 2022
Characteristic
Share of respondents
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MarkPlus. (June 14, 2022). Most commonly perceived characteristics of influencers in Indonesia as of June 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. "Most commonly perceived characteristics of influencers in Indonesia as of June 2022." Chart. June 14, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. (2022). Most commonly perceived characteristics of influencers in Indonesia as of June 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus. "Most Commonly Perceived Characteristics of Influencers in Indonesia as of June 2022." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/
MarkPlus, Most commonly perceived characteristics of influencers in Indonesia as of June 2022 Statista, https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/ (last visited August 24, 2024)
Most commonly perceived characteristics of influencers in Indonesia as of June 2022 [Graph], MarkPlus, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1362646/indonesia-perceived-influencer-characteristics/