During an early 2023 survey carried out in 10 countries worldwide, earning immediate discounts or loyalty reward points was found to be the main reason why consumers opted into receiving brand communications on their smartphones, named by 42 percent of respondents. Roughly every fifth interviewee mentioned receiving personalized offers based on browsing behavior or past purchases in the same context.
Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023
The survey was carried out in the following countries: Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the United Kingdom (UK), and the United States.
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Airship. (March 28, 2023). Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/
Airship. "Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023." Chart. March 28, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/
Airship. (2023). Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/
Airship. "Reasons Why Consumers Opted into Receiving Brand Communications on Smartphones Worldwide as of February 2023." Statista, Statista Inc., 28 Mar 2023, https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/
Airship, Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023 Statista, https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/ (last visited October 31, 2024)
Reasons why consumers opted into receiving brand communications on smartphones worldwide as of February 2023 [Graph], Airship, March 28, 2023. [Online]. Available: https://www.statista.com/statistics/1362630/reason-consumers-mobile-marketing-worldwide/
