Debuted in 2009, Bitcoin is the most well-known cryptocurrency in the UK. It is recognized by 74 percent of online respondents in the United Kingdom, more than twice as much as that of the second placed Ethereum. Coming on a close third is Dogecoin with a brand awareness of 32 percent, followed by Binance Coin and Litecoin.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (January 27, 2023). Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/
Statista. "Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023." Chart. January 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/
Statista. (2023). Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/
Statista. "Leading Cryptocurrencies Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/
Statista, Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/ (last visited December 21, 2024)
Leading cryptocurrencies ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/1362577/most-well-known-cryptocurrencies-in-the-united-kingdom/