Most well-known cryptocurrencies in the United States 2023

When it comes to the most well-known cryptocurrencies in the United States, Bitcoin leads the charts by a long margin. The largest cryptocurrency by market capitalization worldwide (as of December 2022) is known among 74 percent of online respondents in the U.S., followed by Dogecoin with a brand awareness of 42 percent. Third place on this list is jointly shared between Ethereum and USD Coin, both of which are recognized by 38 percent of online respondents.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.