Penetration rate of CTV in Spain 2024, by gender and age group

Published by
Julia Stoll,
Aug 23, 2024

The penetration rate of connected TV among internet users in Spain amounted to 95 percent as of March 2024, up by five percentage points compared with the previous year. The typical CTV user in the country was between 25 and 34 years, with 99 percent of people of this age using these devices. Additionally, men were more likely to consume content on CTV devices than men.

Penetration rate of connected TV in Spain as of March 2024, by gender and age group

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Release date

June 2024

Region

Spain

Survey time period

March 2024

Number of respondents

1,500 respondents

Age group

16-75 years

Special properties

internet users

Method of interview

Computer-assisted web interviews (CAWI)

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