The penetration rate of connected TV among internet users in Spain amounted to 90 percent as of May 2023, up by eight percentage points compared with the previous year. The typical CTV user in the country was between 35 and 54 years, with 94 percent of people of this age using these devices. Additionally, women were more likely to consume content on CTV devices than men.
Penetration rate of connected TV in Spain as of May 2023, by gender and age group
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IAB Spain. (June 7, 2023). Penetration rate of connected TV in Spain as of May 2023, by gender and age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. "Penetration rate of connected TV in Spain as of May 2023, by gender and age group." Chart. June 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. (2023). Penetration rate of connected TV in Spain as of May 2023, by gender and age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain. "Penetration Rate of Connected Tv in Spain as of May 2023, by Gender and Age Group." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/
IAB Spain, Penetration rate of connected TV in Spain as of May 2023, by gender and age group Statista, https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/ (last visited July 22, 2024)
Penetration rate of connected TV in Spain as of May 2023, by gender and age group [Graph], IAB Spain, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1362426/ctv-penetration-spain-gender-age/