Over the forecast period until 2029, the revenue is forecast to exhibit fluctuations among the nine segments. Overall, the revenue appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment e-commerce achieves the relatively highest value throughout the entire period, reaching 56.4 billion U.S. dollars.
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Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment
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Data provided by Statista Market Insights are estimates.
Definition:
The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.
Structure:
The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.
Additional information:
eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.
Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.
Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.
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Statista Digital Market Insights. (February 7, 2025). Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment
Statista Digital Market Insights. "Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars)." Chart. February 7, 2025. Statista. Accessed April 25, 2025. https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment
Statista Digital Market Insights. (2025). Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment
Statista Digital Market Insights. "Retail E-commerce Revenue in The Nordic Countries from 2019 to 2029, by Segment (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Feb 2025, https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment
Statista Digital Market Insights, Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars) Statista, https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment (last visited April 25, 2025)
Retail e-commerce revenue in the Nordic countries from 2019 to 2029, by segment (in billion U.S. dollars) [Graph], Statista Digital Market Insights, February 7, 2025. [Online]. Available: https://www.statista.com/forecasts/1362409/e-commerce-revenue-nordics-by-segment
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