According to a survey done in December 2022 among marketers in the United States, 54 percent of respondents stated that execution and measurement of account-level advertising campaigns was very important when it comes to using technology for B2B account-level based marketing. Another 22 percent said that measuring account-level website activity was not important when supporting use-cases.
Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022
Characteristic
Very important (i.e. key reason why we use this technology)
Somewhat important
Not important (i.e. we could live without it)
Not applicable and/or not using technology to solve
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MarketingCharts. (December 1, 2022). Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/
MarketingCharts. "Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022." Chart. December 1, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/
MarketingCharts. (2022). Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/
MarketingCharts. "Levels of Importance of Technology to Business-to-business (B2b) Account-based Marketing Organizations in The United States as of December 2022." Statista, Statista Inc., 1 Dec 2022, https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/
MarketingCharts, Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022 Statista, https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/ (last visited December 24, 2024)
Levels of importance of technology to business-to-business (B2B) account-based marketing organizations in the United States as of December 2022 [Graph], MarketingCharts, December 1, 2022. [Online]. Available: https://www.statista.com/statistics/1362395/importance-tech-b2b-marketing-usa/
