Data clean room strategy drivers in North America 2023
During a 2023 survey carried out among marketing leaders predominantly in consumer packaged goods and retail from North America, the most common driver for clean room strategies were in-depth analytics (named by 56 percent of respondents), ability to measure campaign results (54 percent), and ease of data integration (52 percent). In a different survey, 29 percent of responding U.S. marketers said they would focus more on data clean rooms in 2023 than they had in 2022.
