Australia and Oceania online dating brands market share 2022

Concerning the 11 selected segments, the segment Others has the largest value share by brand with 22 percent. Contrastingly, OkCupid is ranked last, with one percent. Their difference, compared to Others, lies at 21 percentage points.

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Brand market share of online dating services in Australia and Oceania as of 2022

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Release date

October 2022

More information

Region

Australia and Oceania

Survey time period

Jan 1st to Dec 31st 2022

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.

Structure:

The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contact and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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