During a 2023 survey carried out in France, 55 percent of respondents stated that they instantly remembered brands from in-stream video advertising, as opposed to 46 percent instantly remembering brands from out-stream video ads. Moreover, 71 percent said that they in-stream ads improved their brand perception, in comparison to 67 percent who stated the same about out-stream ads.
Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023
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Outstream
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The source does not provide information about the survey's methodology. The date provided is the publication date.
Instream video refers to video advertising inserted straight into video content, while outstream video refers also to video advertising but inserted into written content instead.
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CB News. (January 24, 2023). Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/
CB News. "Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023." Chart. January 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/
CB News. (2023). Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/
CB News. "Effectiveness of In-stream and Out-stream Video Advertising According to Consumers in France as of January 2023." Statista, Statista Inc., 24 Jan 2023, https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/
CB News, Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023 Statista, https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/ (last visited July 22, 2024)
Effectiveness of in-stream and out-stream video advertising according to consumers in France as of January 2023 [Graph], CB News, January 24, 2023. [Online]. Available: https://www.statista.com/statistics/1362146/effectiveness-video-ads-france/
