Watching the streaming service Apple TV+ daily was most common with users from Generation Z in the United States, according to a survey conducted in November 2022. Baby boomers, born between 1946 and 1964, were least likely to use the streaming service on a daily basis, as only one percent of respondents did so in the month prior to the survey. More than 90 percent in this generation stated to have not used this streaming service at all, the highest share of all generations.
Frequency of watching Apple TV Plus in the United States as of November 2022, by generation
Characteristic
Gen Z
Millennials
Gen X
Baby boomers
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Morning Consult. (November 8, 2022). Frequency of watching Apple TV Plus in the United States as of November 2022, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/
Morning Consult. "Frequency of watching Apple TV Plus in the United States as of November 2022, by generation." Chart. November 8, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/
Morning Consult. (2022). Frequency of watching Apple TV Plus in the United States as of November 2022, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Apple Tv Plus in The United States as of November 2022, by Generation." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/
Morning Consult, Frequency of watching Apple TV Plus in the United States as of November 2022, by generation Statista, https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/ (last visited August 25, 2024)
Frequency of watching Apple TV Plus in the United States as of November 2022, by generation [Graph], Morning Consult, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1362019/apple-tv-plus-frequency-united-states-generation/