As of December 2023, global uninstall rates for mobile Android apps fell to a rate of 45.6 percent 30 days after the first install. This represents a decrease in global app churn from a 50.5 percent uninstall rate recorded during October 2023. In 2023, mobile users worldwide generated approximately 257 billion app downloads, up by less than one percent compared to 2022.
Average Android apps uninstall rate worldwide from January to December 2023
Characteristic
Uninstall rate after 30 days from install
2023-12
45.61%
2023-11
46.4%
2023-10
50.49%
2023-09
48.24%
2023-08
45.76%
2023-07
48.93%
2023-06
50.34%
2023-05
45.16%
2023-04
44.24%
2023-03
43.51%
2023-02
46.27%
2023-01
46.31%
Created with Highcharts 7.2.2Uninstall rate after 30 days from install46.31%46.31%46.27%46.27%43.51%43.51%44.24%44.24%45.16%45.16%50.34%50.34%48.93%48.93%45.76%45.76%48.24%48.24%50.49%50.49%46.4%46.4%45.61%45.61%2023-012023-022023-032023-042023-052023-062023-072023-082023-092023-102023-112023-12
43%44%45%46%47%48%49%50%51%
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AppsFlyer. (January 17, 2024). Average Android apps uninstall rate worldwide from January to December 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/
AppsFlyer. "Average Android apps uninstall rate worldwide from January to December 2023." Chart. January 17, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/
AppsFlyer. (2024). Average Android apps uninstall rate worldwide from January to December 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/
AppsFlyer. "Average Android Apps Uninstall Rate Worldwide from January to December 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/
AppsFlyer, Average Android apps uninstall rate worldwide from January to December 2023 Statista, https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/ (last visited January 21, 2025)
Average Android apps uninstall rate worldwide from January to December 2023 [Graph], AppsFlyer, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1361937/mobile-app-global-uninstall-rate/
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