Impression of meal kits in Japan 2022
The leading impression consumers in Japan had of meal kits was that they were expensive, as revealed in a survey conducted in September 2022. Cost-benefit was an issue commonly named by respondents, with 38 percent considering meal kits pricey, followed by the need for shipping fees and the low quantity of products.
In contrast, the leading positive aspect listed was the possibility of eating dishes that are not normally served in households.
In contrast, the leading positive aspect listed was the possibility of eating dishes that are not normally served in households.
