Non-white consumers have increasingly made up a larger share of wine consumers in the United States. In 2021, non-white Gen Z consumers comprised 48.7 of wine consumers compared to just 22.5 percent of Mature consumers.
Share of non-white wine consumers in the United States in 2021, by age
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Silicon Valley Bank. (January 21, 2022). Share of non-white wine consumers in the United States in 2021, by age [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. "Share of non-white wine consumers in the United States in 2021, by age." Chart. January 21, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. (2022). Share of non-white wine consumers in the United States in 2021, by age. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank. "Share of Non-white Wine Consumers in The United States in 2021, by Age." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/
Silicon Valley Bank, Share of non-white wine consumers in the United States in 2021, by age Statista, https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/ (last visited December 03, 2024)
Share of non-white wine consumers in the United States in 2021, by age [Graph], Silicon Valley Bank, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1361739/us-non-white-wine-consumers-by-age/
