Share of shoppers buying leisure, sport & hobby products online 2022, by generation

Published by Statista Research Department, Sep 4, 2024
According to a survey during the third quarter of 2022, Gen Z made up the largest share of consumers globally who shopped for leisure, sports, and hobby-related products online (33 percent). Millennial consumers followed, with 32 percent buying these types of items on the web.

Share of global consumers purchasing leisure, sport & hobby products online in 3rd quarter 2022, by generation

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Release date

October 2022

Region

Worldwide

Survey time period

Q3 2022

Number of respondents

13,510 respondents

Supplementary notes

13,510 consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland.

The sample sizes are nationally representative, including both Klarna users and non-Klarna users.

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Statistics on " Sporting goods e-commerce "

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Overview

5

Category benchmarks

4

Leading players

7

Online traffic

5

Consumption

8

Brand awareness

5

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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